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Digital signage is the high-tech version of static print signs and billboards. It’s a network of digital displays that are centrally managed electronic messages targeting audiences with entertainment, merchandising and advertising information.
We covers the seven elements of digital signage, as outlined by the Digital Signage Experts Group.
- Hardware - displays (Industrial Display Panel, LED Board, LED TV, LED Monitor), touch panel, mounts, players (Industrial PC), infrastructure (UTP, Fiber)
- Software - scheduling, player, control, creation
- Connectivity - wired, wireless, cellular, Internet
- Content - media, advertising, marketing
- Operations - installation, network, maintenance
- Design - deployment, purpose, environment
- Business - return on investment (ROI), return on objective (ROO), partnering, revenue
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